Summary on Your Trusted Friedns by Eric Schlosser free essay sample

: Summary to miour Trusted Friends by Eric Schlosser. Eric Schlosser, an investigative Journalist best known for his book Fast Food Nation from where the piece miour trusted friends is taken describes few types of marketing strategies implemented by Walt Disney and Mc Donalds corporations. Throughout the text Schlosser is drawing parallels between Walt Disneys and Ray A. Krocs business practices. What they both had in common, as being friends and children of the same generation, they used in their business approach. One of the strategies adopted from his riend Walt Disney was synergy, which is the way of selling things by making licensing agreements with other companies for using their brand name. .. Another strategy was called cradle-to-grave(p. 190), where marketing campaigns targeted people of different age groups in their advertising. According to Schlosser, Krok believed that childhood memories of a brand will lead toa lifetime of purchases. He truly believed that the way the food is sold is as important as it tastes. We will write a custom essay sample on Summary on Your Trusted Friedns by Eric Schlosser or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page One of the most important comparisons the author of the book is stating between Walt Disney and Ray Kroc is that they both mastered their art of selling things to young children. The idea of borrowed from Walt Disney, resulted in creating the characters further utilized in advertising the Mac Donalds foods to children. Mac Donald used a thoughtful way to get kids to eat there by collaborating with other companies via selling their toys with happy meals and by making a mascot that would catch a childs eye. Fast-food companies went even further, creating the play lands, where smiling and funny Ronald Mac Donald was probably more appealing to the ids than the food itself at times. And it served its purpose of attracting huge numbers of children to Mac Donalds restaurants. Schlosser asserts that the idea of using characters in advertising of fast food companies is used to manipulate the children and make them like eating at their restaurants. A great deal of physiological research from marketing companies hired by businesses lies beneath every campaign. According to the author they analyze childrens artwork, hire children to run focus group, stage slumber parties and then question children into the night (p. 190). Internet became another important way of collecting valuable information about children. And if not the Childrens Online Privacy Protection Act effective 2000, internet would be still used to collect the data for further marketing approaches. advertising. Despite all efforts to protect children and ban the kids commercials, the congress made a decision to continue them. Creating videos featuring Mac Donald characters and selling them to kids, sponsoring sports and advertising their products 2417 on family channels all these steps strengthen the connections between fast-food industry and Hollywood.

The 1993 Battle of Mogadishu, Somalia

The 1993 Battle of Mogadishu, Somalia The Battle of Mogadishu was fought on October 3-4, 1993, during the Somali Civil War in Mogadishu, Somalia, between forces of the United States military supported by United Nations troops and Somali militiamen loyal to the self-proclaimed Somalian president-to-be Mohamed Farrah Aidid. Key Takeaways: Battle of Mogadishu The Battle of Mogadishu was fought in Mogadishu, Somalia, on October 3-4, 1993, as part of the Somali Civil War. The battle was fought between a United States Special Forces team and Somali rebels loyal to the self-proclaimed Somalian president-to-be Mohamed Farrah Aidid.When two U.S. Black Hawk helicopters were shot down, the initially successful operation degenerated into a desperate overnight rescue mission.A total of 18 American soldiers were killed during the 15-hour battle eventually depicted in the 2001 movie â€Å"Black Hawk Down. On October 3, 1993, a special operations unit of U.S. Army Ranger and Delta Force troops headed for the center of Mogadishu, Somalia to capture three rebel leaders. The mission was thought to be relatively straightforward, but when two U.S. Blackhawk helicopters were shot down, the mission took a disastrous turn for the worse. By the time the sun set over Somalia the next day, a total of 18 Americans had been killed and another 73 wounded. U.S. helicopter pilot Michael Durant had been taken prisoner, and hundreds of Somali civilians had died in what would become known as the Battle of Mogadishu. While many of the exact details of the fighting remain lost in the fog or war, a brief history of why U.S. military forces were fighting in Somalia in the first place may help bring clarity to the chaos that ensued. Background: The Somali Civil War In 1960, Somalia - now an impoverished Arab state of about 10.6 million people located on the eastern horn of Africa - gained its independence from France. In 1969, after nine years of democratic rule, the freely-elected Somali government was overthrown in a military coup mounted by a tribal warlord named Muhammad Siad Barre. In a failed attempt to establish what he called â€Å"scientific socialism,† Barre placed much of Somalia’s failing economy under government control enforced by his bloodthirsty military regime. Far from prospering under Barre’s rule, the Somali people fell even deeper into poverty. Starvation, crippling drought, and a costly ten-year war with neighboring Ethiopia plunged the nation deeper into despair. In 1991, Barre was overthrown by opposing clans of tribal warlords who proceeded to fight each other for control of the country in the Somali Civil War. As the fighting moved from town-to-town, the impoverished Somali capital city of Mogadishu became, as it was portrayed by author Mark Bowden in his 1999 novel â€Å"Black Hawk Down† to be â€Å"the world capital of things-gone-completely-to-hell.† By the end of 1991, fighting in Mogadishu alone had resulted in the deaths or injury of over 20,000 people. Battles between the clans had destroyed Somalia’s agriculture, leaving most of the country in starvation. Humanitarian relief efforts undertaken by the international community were thwarted by local warlords who hijacked an estimated 80% of the food intended for the Somali people. Despite the relief efforts, an estimated 300,000 Somalis died of starvation during 1991 and 1992. Following a temporary ceasefire between the warring clans in July 1992, the United Nations sent 50 military observers to Somalia to safeguard the relief efforts. US Involvement in Somalia Begins and Grows U.S. military involvement in Somalia began in August 1992, when President George H. W. Bush sent 400 troops and ten C-130 transport planes to the region to support the multinational U.N. relief effort. Flying out of nearby Mombasa, Kenya, the C-130s delivered over 48,000 tons of food and medical supplies in the mission officially called Operation Provide Relief. The efforts of Operation Provide Relief failed to stem the rising tide of suffering in Somalia as the number of dead rose to an estimated 500,000, with another 1.5 million displaced. In December 1992, the U.S. launched Operation Restore Hope, a major joint-command military mission to better protect the U.N. humanitarian effort. With the U.S. providing overall command of the operation, elements of the U.S. Marine Corps quickly secured control of nearly one-third of Mogadishu including its seaport and airport. After a rebel militia led by Somali warlord and clan leader Mohamed Farrah Aidid ambushed a Pakistani peacekeeping team in June 1993, the UN representative in Somalia ordered Aidid’s arrest. The U.S. Marines were assigned the job of capturing Aidid and his top lieutenants, leading to the ill-fated Battle of Mogadishu. Battle of Mogadishu: A Mission Gone Bad On October 3, 1993, Task Force Ranger, composed of elite U.S. Army, Air Force, and Navy special operations troops, launched a mission intended to capture warlord Mohamed Far Aidid and two top leaders of his Habr Gidr clan. Task Force Ranger consisted of 160 men, 19 aircraft, and 12 vehicles. In a mission planned to take no longer than one hour, Task Force Ranger was to travel from its camp on the outskirts of the city to a burned-out building near the center of Mogadishu where Aidid and his lieutenants were believed to be meeting. While the operation initially succeeded, the situation quickly spiraled out of control as Task Force Range attempted to return to headquarters. Within minutes, the â€Å"one-hour† mission would turn into a deadly overnight rescue campaign that became the Battle of Mogadishu. Blackhawk Down Minutes after Task Force Ranger began to leave the scene, they were attacked by Somali militia and armed civilians. Two U.S. Black Hawk helicopters were shot down by rocket-propelled-grenades (RPGs) and three others were badly damaged. Among the crew of the first Blackhawk shot down, the pilot and co-pilot were killed, and five soldiers on board were injured in the crash, including one who later died of his wounds. While some of the crash survivors were able to evacuate, others remained pinned down by enemy small arms fire. In the battle to protect crash survivors, two Delta Force soldiers, Sgt. Gary Gordon and Sgt. First Class Randall Shughart, were killed by enemy gunfire and were posthumously awarded the Medal of Honor in 1994. As it circled the crash scene providing covering fire, a second Blackhawk was shot down. While three crewmembers were killed, pilot Michael Durant, though suffering a broken back and leg, lived, only to be taken prisoner by Somali militiamen. The urban battle to rescue Durant and other crash survivors would continue through the night of October 3 and well into the afternoon of October 4. Though physically mistreated by his captors, Durant was released 11 days later after negotiations led by U.S. diplomat Robert Oakley. Along with the 18 Americans who lost their lives during the 15-hour battle, an unknown number of Somali militiamen and civilians were killed or injured. Estimates of Somali militia killed range from several hundred to over a thousand, with another 3,000 to 4,000 injured. The Red Cross estimated that some 200 Somali civilians - some of whom reportedly attacked Americans - were killed in the fighting. Somalia Since  the Battle of Mogadishu Days after the fighting ended, President Bill Clinton ordered the withdrawal of all U.S. troops from Somalia within six months. By 1995, the UN’s humanitarian relief mission in Somalia ended in failure. While Somali warlord Aidid survived the battle and enjoyed local fame for â€Å"defeating† the Americans, he reportedly died of a heart attack after surgery for a gunshot wound less than three years later. Today, Somalia remains one of the most impoverished and dangerous countries in the world. According to the international Human Rights Watch, Somali civilians continue to endure dire humanitarian conditions along with physical abuse by warring tribal leaders. Despite the installation of an internationally-backed government in 2012, the nation is now threatened by al-Shabab, a terror group associated with Al-Qaeda. Human Rights Watch reports that during 2016, al-Shabab committed targeted killings, beheadings, and executions, particularly of those accused of spying and collaborating with the government. â€Å"The armed group continues to administer arbitrary justice, forcibly recruits children, and severely restricts basic rights in areas under its control,† stated the organization. On October 14, 2017, two terrorist bombings in Mogadishu killed more than 350 people. While no terror group claimed responsibility for the bombings, the U.N.-backed Somali government blamed al-Shabab. Two weeks later, on October 28, 2017, a deadly overnight siege of a Mogadishu hotel killed at least 23 people. Al-Shabab claimed the attack was part of its ongoing insurgency in Somalia.

Characteristics of the Kingdom Animalia Essay Example | Topics and Well Written Essays - 500 words

Characteristics of the Kingdom Animalia - Essay Example The kingdom Animalia consists of over thirty different major phyla including Mollusca, Arthropoda,Cnidaria, and Chordata. The Chordates are the ones that are most popularly thought of as animals, but insects and mollusk-like creatures are just as much an animal as a koala bear and giraffe. Interestingly, the insects make up 87% of all the animal species on the planet. Members of the group Chordata are indeed special within the Animal kingdom though. They have in common five unique characteristics which distinguish them from other animals. At some point during their development Chordates have the following body structures: a notochord, gills, a hollow nerve cord, a tail past the anus, and a digestive tube behind the mouth. All animals have the ability to move around at a relatively rapid pace because of the presence of muscle tissue within their anatomy. In contrast members of the plant kingdom are generally rooted to one spot during their entire adult life.The Animal kingdom contains more members than any other kingdom with likely over a million different species on the planet. They range in size from just a few cells to whale-sized. Most of the animals on the earth live in the sea, some live in fresh water, and the smallest percentage of the Animal kingdom live on land. The Animal kingdom includes all amphibians, birds, bugs, fish, invertebrates, mammals, reptiles, and even prehistoric creatures such as dinosaurs and mammoths.